the jeep® brand

the story of
the legend

a heritage of heroes

For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped forge an extraordinary, uncommon bond between the vehicles and their owners.

Our core values are embodied in every Jeep vehicle’s DNA. Jeep vehicle owners have long known that Go Anywhere. Do Anything.® is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it’s a badge of honor.

Explore our legendary lineup, then create your own timeless story.

1940 – 1950

Born in the heat of battle, the Go-Anywhere, Do-Anything® Jeep® 4×4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep brand as the undisputed leader in 4×4 technology.

1950 – 1960

The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.

1960 – 1970

The all-new Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models — for work, play, recreation and luxuriously capable transportation.

1970 – 1980

The Jeep® brand’s 4×4 leadership continues in the 70’s with the introduction of the first full-time 4×4 system. The sporty 2-door full-size Cherokee (SJ) sweeps the 4×4 of the Year awards. Six models help elevate sales to all-time highs.

1980 – 1990

The all-new Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models — for work, play, recreation and luxuriously capable transportation.

2000 – 2010

The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new four-door Wrangler variant was launched and took the industry by storm. Wrangler Unlimited opened up the world of capability to people who needed the room and utility of four doors. In 2006, Compass and Patriot were the first Jeep® vehicles to reach into the small cross-utility segment.

2010

An All-New redesigned 2011 Grand Cherokee was launched to rave reviews and refreshed in 2013 with many new styling cues and a new 3.0L EcoDiesel engine. The All-New 2014 Cherokee replaced the Liberty, promising to redefine the midsize segment. And in 2015, the Jeep® brand entered the small SUV market with the Renegade, once again bringing capability and Jeep® brand style to a whole new market.

The Jeep® brand resonates with consumers around the world as global sales increase to highest point in over 75-year history with 1.41 million units sold worldwide for 2016. Strategic launches of the all-new Grand Cherokee, Renegade and Compass vehicles.

2017 COMPASS

3rd Generation
To Command the City Roads, there’ only one. The Jeep compass packs the Jeep brand capability in a comfortable, yet commanding form factor, for you to lead the way.